Writing

WeightliftingMay 2026

Before the Barbell: The Squat Flow That Built My Overhead Position

Ten minutes in a deep squat before touching the bar — two drills that target exactly what the snatch demands in the catch.

Read more
WeightliftingFeb 2025

The Snatch: A Beginner's Technical Primer

Breaking down the three phases of the snatch — the pull, the turnover, and the catch — with cues that actually stick.

Read more
WeightliftingMar 2026

The Clean & Jerk: A Beginner's Technical Primer

Two lifts performed as one. Breaking down the clean's front rack and the jerk's split — the positions, the cues, and where beginners lose the lift.

Read more
Machine LearningMar 2026

Linear Regression, Explained Through CrossFit

Weights, loss functions, and gradient descent — explained using 1-rep maxes, WOD times, and logbooks. No prior ML knowledge required.

Read more
Machine LearningMay 2026

Gradient Descent, Three Reps at a Time

Three explicit iterations walked through step by step — weights, errors, and updates — using the same 1RM dataset as the linear regression post.

Read more
TechnologyApr 2026

The 150ms Ad Auction

An animated walkthrough of how programmatic advertising works — from empty ad slot to rendered creative, all before the page finishes loading.

Read more
TechnologyApr 2026

Engineered to Keep You There

How variable reward loops, algorithmic amplification, and notification engineering combine to make platforms compulsive by design.

Read more
TechnologyApr 2026

How Digital Advertising Actually Works

Why advertisers pay per impression rather than per sale, what targeting precision is worth, and how conversion rates justify the premium.

Read more
TechnologyApr 2026

Ad Inventory and the Attention Economy

What ad inventory actually is, why session length is a direct revenue metric, and why every design choice that keeps you scrolling is also a financial decision.

Read more
TechnologyApr 2026

The Retail Media Stack

How Amazon became the third largest ad platform, why retailer purchase data commands a premium, and what closed-loop measurement means for the future of advertising.

Read more
TechnologyApr 2026

Matching Without Meeting

How two companies share analysis without sharing data — the infrastructure behind modern advertising measurement, incrementality testing, and post-cookie attribution.

Read more
Data EngineeringApr 2026

How Kafka Moves Data

Producers, partitions, offsets, and consumer groups — the three animated diagrams that explain why Kafka is a log and not a queue.

Read more